Director of Digital Marketing
Longève is on a mission to create deeply satisfying plant-based products that allow people to balance their cravings for good food with their desire for health, wellness and long life for both themselves and the planet.
We’re looking for a Director of Digital Marketing to join the acceleration stage of our sustainable & clean plant-based foods CPG start-up. Must be agile, collaborative, quick to pivot, detail-oriented and focused on strategic action to test early adopters and retain customers. The ideal candidate will have played previous roles in product marketing in the CPG space, have a great understanding of omni-channel marketing, and how to find customer “signal” through digital sales channels.
If you are an entrepreneurial Marketing Director that enjoys both strategizing and hands-on content production and is passionate about crafting the right message to engage and convert target customers and deliver on marketing and sales goals.…. then APPLY HERE!
what you'll accomplish in a year
launch new products
Every great product needs an even greater marketer to help take them to market. You will be an essential piece that will lead to the success of not just 1 product but many different products in various markets. There will never be a dull day doing the same old thing.
disrupted industries
We are constantly looking at new ways to disrupt markets and your role is integral at researching, promoting, and ultimately building influence. You will have some serious metrics to be able to share and brag about, take a look at some of the things we have already done.
expanded your authority and deepened your market insights
You will have the chance to jump into spaces that you may have not previously. You will have had the opportunity to research and test markets and strategies at a rapid rate. A year in this environment will exponentially grow your knowledge of consumer products and services.
what you’ll do
- Lead strategic marketing planning with an emphasis on our consumer digital channels.
- Architect and execute user acquisition campaigns across multiple targets, geos, demographics, and channels across ad networks, social and ecommerce platforms.
- Develop and implement audience-centric content marketing strategies.
- Plan and execute all web, SEO, email and database campaigns.
- Support and oversee all marketing contractors to ensure deliverables are met.
- Develop key KPIs and metric objectives for each campaign/program and report to our Executive management team.
- Work well in an agile environment alongside multiple teams, including marketing, social, design, content, analytics and food sales; collaborating, reporting and getting buy-in as needed.
- Maintain tracking and analysis on audience and content testing campaigns to validate success and recalibrations.
what you’ll need to succeed
- 7+ years of experience in digital marketing and analysis
- Experience in Natural foods/packaged foods/health and/or beauty & wellness industries
- Must be adept in a variety of digital media platforms including the Google Marketing Platform, Facebook, Instagram, TikTok etc.
- Deep understanding of marketing mix and customer decision journey
- Experience with marketing through Amazon and Shopify
- Effective writing and presenting copy and content for multiple channels.
- Entrepreneurial spirit able to identify and solve problems in an ambiguous environment.